Entrepreneurial & Business Mastery Certificate

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We don’t live in the same world that we lived in at the beginning of 2020… and if your business isn’t keeping up with this rapidly changing world, you risk being left behind. You can either settle for the status quo or make a decision today to shatter the status quo and elevate your business acumen.

The Entrepreneurial & Business Mastery Program is overseen by PWEN Founder, Sharise L. Erby, MHA  who has excelled in Corporate America and as an Entrepreneur for  30 years. Decide today to Power Up your Entrepreneurial & Business Mastery and get enrolled!

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Power Up Your Entrepreneurial & Business Mastery!

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Is your vision to change the world?

Do you want to build a legacy?

Do you want to know how to start?

In today's climate the world needs responsible leaders to solve problems that matter. It is up to us to come up with sustainable solutions to make the world a better place. Entrepreneurship and business management are ideal vehicles to make a generous impact.

Join us on this business development journey that provides you with the latest tools and the mindset to discover the entrepreneurial & business master within yourself.  This program is administered by PWEN Founder, Sharise L. Erby, MHA who posses over 30 years of business experience and is a serial entrepreneur at heart. Sharise has been an entrepreneur or DUALpreneur since age 13 and has incredible business insight.

This program will lead you through your own impact journey where you will get a full perspective of the world of entrepreneurship and business management. This is a robust program as we believe whether you are an entrepreneur, small business owner, or corporate level management this curriculum will give you the essential insights to boost your business intention and become a real change maker.

What to Expect and Next Steps

Earn your Entrepreneurial Mastery & Business Certificate in just eight weeks via our eLearning training environment, you will take 57 courses, which take approximately one hour each to complete - 57 total hours!

 

After your enrollment (within 24 hrs.) you will receive an email with your user name and password, all courses are self-paced so you can complete your coursework based on your available time and then return to pick up right where you left off. 

If you are ready to get started click the Enroll button and CONGRATULATIONS on your journey to earning your NLEAD Entrepreneurial Mastery & Business Certification.

*PWEN Partners receive a 50% discount on enrollment fees.

Coursework & Sample Outlines

Administrative Office Procedures *Archiving and Records Management *Assertiveness and Self-Confidence *Being a Likeable Boss *Body Language Basics *Budgets & Financial Reports *Business Ethics *Business Acumen *Business Etiquette *Business Writing *Change Management *Civility in the Workplace *Coaching Salespeople *Collaborative Business Writing *Communication Strategies *Conflict Resolution *Contract Management *Crisis Management *Creating a Great Webinar *Critical Thinking *Cyber Security *Developing Creativity *Digital Citizenship *Emotional Intelligence *Employee Recruitment *Employee Termination Processes *Entrepreneurship *Event Planning *Hiring Strategies *In Person Sales *Knowledge Management *Lean Process And Six Sigma *mLearning Essentials *Marketing Basics *Media and Public Relations *Motivating Your Sales Team *Multi-Level Marketing *Overcoming Sales Objections *Negotiation Skills *Networking *Managing Personal Finances *Personal Branding *Personal Productivity *Public Speaking *Presentation Skills *Proposal Writing *Prospecting and Lead Generation *Sales Fundamentals *Self-Leadership *Social Media Marketing *Stress Management *Social Media in the Workplace *Supply Chain Management 

*The Cloud and Business *Trust Building and Resilience Development *Top 10 Sales Secrets *Workplace Violence

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Sample Course Outlines

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Budgets and Financial Reports Outline:

 

Module One: Getting Started

  • Icebreaker

  • Housekeeping Items

  • The Parking Lot

  • Workshop Objectives

Module Two: Glossary

  • What Is Finance

  • Commonly Used Terms

  • Key Players (People, Jobs)

  • Important Finance Organizations

  • Understanding GAAP

Module Three: Understanding Financial Statement

  • Balance Sheets

  • Income Statements (AKA Profit And Loss Statements)

  • Statement Of Retained Earnings

  • Statement Of Cash Flows

  • Annual Reports

Module Four: Analyzing Financial Statements, Part One

  • Income Ratios

  • Profitability Ratios

  • Liquidity Ratios

  • Working Capital Ratios

  • Bankruptcy Ratios

Module Five: Analyzing Financial Statements, Part Two

  • Long Term Analysis Ratios

  • Coverage Ratios

  • Leverage Ratios

  • Calculating Return On Investment (ROI)

Module Six: Understanding Budgets

  • Common Types Of Budgets

  • What Information Do I Need?

  • Who Should Be Involved?

  • What Should A Budget Look Like?

Module Seven: Budgeting Made Easy

  • Factoring In Historical Data

  • Gathering Related Information

  • Adjusting For Special Circumstances

  • Putting It All Together

  • Computer Based Methods

Module Eight: Advanced Forecasting Techniques

  • Using The Average

  • Regression Analysis

  • Extrapolation

  • Formal Financial Models

Module Nine: Managing The Budget

  • How To Tell If You're On The Right Track

  • Should Your Budget Be Updated

  • Keeping A Diary Of Lessons Learned

  • When To Panic

Module Ten: Making Smart Purchasing Decisions

  • 10 Questions You Must Ask

  • Determining The Payback Period

  • Deciding Whether To Lease Or Buy

  • Thinking Outside The Box

Module Eleven: A Glimpse Into The Legal World

  • A Brief History

  • The Sarbanes Oxley Act

  • CEO/CFO Certification

  • Thinking Outside The Box

Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

Marketing Basics Outline:

Module One: Getting Started

  • Housekeeping Items

  • The Parking Lot

  • Workshop Objectives

  • Pre-Assignment

  • Action Plans

Module Two: What is Marketing?

  • What is a Market?

  • Marketing is Not Selling

  • Understanding Customer Needs

  • Defining Your Product or Service

  • Case Study

  • Module Two: Review Questions

Module Three: Common Marketing Types (I)

  • Direct Marketing

  • Active Marketing

  • Incoming Marketing

  • Outgoing Marketing

  • Case Study

  • Module Three: Review Questions

Module Four: Common Marketing Types (II)

  • Guerilla Marketing

  • B2B Marketing

  • B2C Marketing

  • Promotional Marketing

  • Case Study

  • Module Four: Review Questions

Module Five: The Marketing Mix

  • Product

  • Price

  • Promotion

  • Place

  • Case Study

  • Module Five: Review Questions

Module Six: Communicating the Right Way

  • The Marketing Pitch

  • Sell Value Not Price

  • Fun and Entertaining is Powerful

  • Choosing the Right Media

  • Case Study

  • Module Six: Review Questions

Module Seven: Customer Communications

  • Give Your Customers a Voice

  • It’s Not About You, It’s About Them

  • Every Interaction Counts

  • Answer Questions Honestly

  • Case Study

  • Module Seven: Review Questions

Module Eight: Marketing Goals

  • Brand Switching

  • Repeat Purchases

  • Brand Loyalty

  • Inform and Educate

  • Case Study

  • Module Eight: Review Questions

Module Nine: The Marketing Funnel

  • Awareness

  • Interest

  • Desire

  • Action

  • Case Study

  • Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)

  • Not Taking Social Media Seriously

  • Not Having a USP

  • Cross Cultural and International Translations

  • Not Building a Relationship

  • Case Study

  • Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)

  • Not Having a Plan

  • Aiming at Everyone

  • Not Tracking Metrics

  • Not Listening to Your Customers

  • Case Study

  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations