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Personal Branding for Success

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Business Woman Smiling

Your personal brand is something that you cannot afford to ignore. It’s how you are perceived by others online or in the marketplace. So you want to make sure you are giving off the right impression to have the best chance at attracting valuable clients or landing a promotion you deserve.

You can fine-tune your personal brand without spending a fortune on a branding consultant or drill down your specific needs to best maximize your use of a branding consultant.


With our Personal Branding course you will be able to share your vision and passions with others. Utilize this knowledge through Social Media and in the marketplace to define and influence how others see you. You are your brand so protect it. Live it.

You are your brand. Protect it. Live it.

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

What makes NLEAD Academy's Personal Branding Course the right choice?

Start with the basics

Our course begins with a lesson on the basics of personal branding; defining yourself. Otherwise, you’ll struggle to comprehend more advanced concepts and techniques without a strong foundation. And if you’re a bit more seasoned, a review course should serve as an excellent refresher to get your creative juices flowing.

Work at your own pace

Life is busy, so it can be challenging to meet pressing deadlines. You may want a personal branding course that allows you to work at your own pace and gives you the best chance of mastering the material, even if you only study on lunch breaks, after work, or on the weekends. 


It may not be worthwhile to invest in an expensive course if you only want to expand your personal branding knowledge. Our Personal Branding Course is affordable. And even if you want to increase exposure for your business or elevate your career, it’s still a good idea to start with affordable courses and work your way up to pricier options. 


What to Expect and Next Steps

Complete your Personal Branding Course in one hour or at a pace that is beneficial to your lifestyle.

After your enrollment (within 24 hrs.) you will receive an email with your user name and password, all courses are self-paced so you can complete your coursework based on your available time and then return to pick up right where you left off. 

If you are ready to get started click the Enroll button and CONGRATULATIONS on your journey to earning your NLEAD Personal Branding course certification.

*PWEN Partners receive a 50% discount on enrollment fees.

Course Outline

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Module One: Getting Started

  • Pre-Assignment Review

  • Parking Lot

  • Workshop Objectives

  • Action Plans

Module Two: Defining Yourself (I)

  • If You Don’t, They Will

  • Brand Mantra

  • Be Real

  • SWOT Analysis

  • Case Study

  • Module Two: Review Questions

Module Three: Defining Yourself (II)

  • Pillars

  • Passions

  • Define Your Strengths

  • The Three C’s

  • Case Study

  • Module Three: Review Questions

Module Four: Controlling and Developing Your Image

  • Clear and Defined

  • Consistent Image

  • It Takes a Commitment

  • Live It Every Day

  • Case Study

  • Module Four: Review Questions

Module Five: Personal and Professional Influences

  • Corporate and Personal Integration

  • They Will Influence Each Other

  • Be a Professional

  • Build Rapport

  • Module Five: Review Questions

Module Six: Sharpening Your Brand

  • Blogging

  • Authenticity is Key (always be authentic)

  • Transparency

  • Networking

  • Case Study

  • Module Six: Review Questions


Module Seven: Appearance Matters

  • First Impressions

  • Rise Out of The Crowd

  • True Reflection

  • Dress For Success

  • Case Study

  • Module Seven: Review Questions

Module Eight: Social Media (I)

  • Needs Constant Monitoring

  • Security

  • Have an Objective

  • Promote

  • Case Study

  • Module Eight: Review Questions

Module Nine: Social Media (II)

  • It’s a Tool

  • Content is King

  • Have a Gimmick

  • Don’t Ignore Any Mentions

  • Case Study

  • Module Nine: Review Questions

Module Ten: Brand Management During a Crisis

  • Caught In a Bad Spot?

  • Never Burn a Bridge

  • Information

  • Monitor and Respond

  • Case Study

  • Module Ten: Review Questions

Module Eleven: Branding Personality Traits

  • Identify Your Unique Values

  • Be Bold

  • Think Outside the Box

  • Fail. Learn. Repeat

  • Case Study

  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise

  • Review of Parking Lot

  • Lessons Learned

  • Completion of Action Plans and Evaluations

Personal Branding

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